10 MENA Women Making Their Mark in Marketing

These 10 CMOs head the marketing function of some of the largest companies across the region, leading successful campaigns and initiatives, and helping boost business.

- ELENA HAYEK

• Ghada Othman Alrumayan

Group Chief Marketing & Communications Officer Company: ROSHN Group Residence: Saudi Arabia

Alrumayan joined the ROSHN Group in 2021. In November 2024, she led the group's rebranding, positioning it as a multi-asset developer to broaden its portfolio beyond real estate into sectors such as sports, hospitality, healthcare, and education. She has led strategic partnerships and sponsorships, including global events like the Future Investment Initiative, the World Economic Forum, Formula 1, LIV Golf, and the ROSHN Saudi League. She is also a development committee member at ROSHN Group.

• Katie Purcer Golding

Chief Marketing Officer Company: Saudi Research and Media Group (SRMG) Residence: Saudi Arabia

Golding joined SRMG in September 2022. SRMG's companies include the Saudi Research & Publishing Company, Al-khaleejiah Advertising & Public Relations, the Saudi Specialized Publishing Company, and Asharq News Services Ltd. Its brands include Asharq Al-Awsat, Arab News, Asharq News, Asharq Business with Bloomberg, Independent Arabia, AI Eqtisadiah, Arriyadhiah, Sayidaty, Hia, AI Majalla, Argaam, and Billboard Arabia. Golding previously worked at Sky News Arabia.

• Muna AI Ghurair

Group Head of Marketing & Corporate Communications Company: Mashreq Residence: U.A.E.

AI Ghurair joined Mashreq and assumed her current role in 2022. In January 2025, the bank began operations in Oman and announced its Climb2Change initiative in Egypt, which consists of cleanup and recycling campaigns. Before joining Mashreq, AI Ghurair was the group chief marketing officer at Network International.

• Mashael Saleh Alshehri

Executive Vice President Marketing & Branding Company: Binghatti Residence: U.A.E.