Supplement Support

A business built out of Jalandhar, Miduty's value proposition has been clear from day one—to teach people how to take their supplements to maximise the benefits, along with diet and exercise regime. The brand started by siblings Palak and Pranav Midha in 2020 has since pivoted from a nutrition and diet consultation outlet to a wellness and lifestyle supplements brand.

- -Payal Ganguly

Pranav Midha (27)

Founder and CEO, Miduty

“My father was suffering from ankylosing spondylitis and my sister started researching nutrition and supplements which could help him. She taught herself about changes in diet, nutrition and supplement intake and helped our mother improve her thyroid levels and reverse her fatty liver. This is when she started consulting with others too,” says Pranav.