Why Adoption is Still a Challenge In India

With the upcoming Windows 10 end of cycle in October, OEMS anticipate a major refresh cycle across the market

- BY SHRABONA GHOSH

The advent of AI PCs has marked a significant milestone in the evolution of personal computing, promising to reshape how we work, create, and connect. While AI PCs are beginning to make their mark in India, particularly within the enterprise and premium consumer sectors, we're still in the early innings of widespread adoption. What was initially seen as a futuristic concept has now started resonating with users, for features such as AI-assisted writing, image generation, performance tuning, and intelligent battery optimization. Counterpoint estimates that by the end of 2025, one-third of new PCs sold in India will have on device AI capabilities such as Generative AI or Agentic AI. However, this still remains a premium and high tier focus and yet to trickle down to the mass market. Currently, AI PCs are positioned in the premium category owing to the advanced chipsets, builtin Neural Processing Units (NPUs), and software innovations, particularly considering it as a new category. Over time, as volumes scale and the ecosystem matures, price points will gradually decrease, much like previous transitions in technology leading to better adoption.

The Growth So Far