Which Fridge Would You Eat From?

A great company mission doesn't always inspire great sales. That's why this discount grocery company rebranded, and is now reaching more customers.

-  KIM KAVIN

Will people buy cheap food to help save the planet? The answer is yes-and no. 

This was the idea behind Flashfood, an app-based marketplace that aims to divert food away from landfills, and to families in need. It collects food nearing its best-by date, places it in refrigerators at more than 2,000 grocery stores, then sells the food to users at a discount. Since launching in 2016, it's diverted more than 90 million pounds of fresh food and saved shoppers more than $200 million.