10 Hottest Trends in Franchising Today

Good news: You can buy a brand in the hottest categories! We list 600 of them.

- by TRACY STAPP HEROLD

Where are the hottest opportunities in franchising? At Entrepreneur, we’re uniquely suited to answer that question. We collect data from hundreds of franchise brands every year, giving us unique insight into the types of businesses that are growing and thriving.

So, here’s our answer: The 10 hottest growth areas in franchising today are Asian Food, Beverages, Business Services, Children’s Education & Enrichment, Health & Wellness, Junk Removal/Dumpster Rentals, Personal Care, Pets, Recreation, and Restoration. Each category grew in 2025, and we expect that momentum to carry into 2026.