SAP NOW India 2024: Accelerating Growth with Innovation and Sustainability

The event, themed "India: Incredible to Inevitable," underscored SAP's commitment to empowering Indian companies of all sizes to achieve their digital transformation goals.

- Minu Sirsalewala

SAP NOW India 2024, held in Mumbai this April, convened together over 2,000 delegates to explore the intersection of innovation, technology, and sustainable practices for Indian businesses. The event, themed "India: Incredible to Inevitable," underscored SAP's commitment to empowering Indian companies of all sizes to achieve their digital transformation goals and become leaders in the global marketplace.

In his keynote address, Paul Marriott, President of SAP Asia Pacific Japan, expressed immense gratitude towards India for embracing him in a nation where progress is truly monumental. "Currently, India is celebrating significant achievements, such as its recent lunar mission-congratulations once more on this remarkable feat, and this is just the start." At this pivotal time, India is preparing to conduct the largest election ever witnessed globally, with over a billion potential voters. This staggering number underscores the magnitude of the upcoming elections. As political leaders from various parties outline ambitious goals, there's a collective vision to increase India's GDP to $30 trillion by 2047, marking a tenfold escalation from current levels. "When I first encountered this goal, I was taken aback by its sheer scale, but reflecting on India's robust talent pool, youthful demographic, the world's leading AI and technology startup ecosystems, dynamic business sectors, exceptional leaders, and a proliferation of startups and unicorns, it's evident that these aspirations are achievable." To reach these heights, however, businesses in all industries must leverage technology and innovation, particularly through what we at SAP call business relevance AI and the potential of generative AI. We are wholeheartedly dedicated to fostering this growth, investing in India to equip our clients with stateof-the-art technology and help every one of them capitalize on these opportunities.