IT - Just A Wallflower? No More, Maybe Baby's Breath

Let's see why like Gypsophilia - which is also about cancer research and baby showers now rather than a bunch spread in the background- technology is now so much more than a filler in the bouquet of business!

- By Pratima H

New technologies are the 'Juliet Roses' to watch for. After all, it has taken a lot of time for them to blossom - all ready and ripe! But they can also be expensive -specially when you don't use them well. Get ready for hyper-personalisation, dark stores, drones, robots, anticipatory delivery, quick commerce tools for perishables, Metaverse and more. When it comes to technology, it's neither easy nor boring to be in the business of flower delivery. So who is the petal here - the business or the technology? And who is the fern? Gaurav Sharma, CTO, FNP (Ferns N Petals) gives us a whiff of this new arrangement.

Where does IT sit in the garden of your business?

Ours is an old brand. And I was using it before joining the company. It has become all the more relevant in today's scattered world where people may not be in proximity to their friends and loved ones but want to be there in some way. That's why everything matters- right from what these people choose to gift, what products they go through, how easy their search is, and how well-informed they are about what's available and possible as per the region and occasion that day. That's all made easy and fun with technology.