Poging GOUD - Vrij
“We continue to add more properties on our platform”
Businessworld India
|September 10, 2022
RAJESH MAGOW, Co-founder and Group CEO, MakeMyTrip talks to ASHISH SINHA about the fantastic turnaround, current and future plans and much more.
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How has the cost of customer acquisition moved and what are the challenges due to macroeconomic headwinds?
The cost of customer acquisition as a percentage of gross bookings has come down significantly due to high contribution of direct and organic traffic and repeat buyers on our platforms. Overall, my view is that as compared to the rest of the world, India is better placed to deal with the current macro headwinds due to high inflation in the world. Some countries in the world might slip into recession but we might still end up doing low-single-digit growth.
How was Q1 FY23 for you across segments?
Dit verhaal komt uit de September 10, 2022-editie van Businessworld India.
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