Lotus Emira First Edition

“Simplify, then add lightness.” That was the motto of Lotus founder Colin Chapman

- Jeremy Taylor

His philosophy earned the British brand an Indy 500 victory in the first rear-engined car on the grid, and no less than seven Formula 1 Constructors’ titles. The company has endured a turbulent history but now, under the ownership of Chinese conglomerate Geely—the name behind Volvo and Polestar—Lotus has ambitious plans for an expansion into electric cars designed for the enthusiast.