WORKING WITH THE NEW OIL

PRIVATE MARKET DATA AND INSIGHTS PROVIDER TRACXN’S UNIQUE TECH STACK AND LOW-COST BUILT IN INDIA FOR THE WORLD’ GROWTH MODEL AUGURS WELL FOR THE START-UP ECOSYSTEM AT A TIME WHEN HIGH-BURN RATE CONSUMER TECH VENTURES ARE FACING A FUNDING WINTER

- SOHINI MITTER

Tracxn founders Neha Singh and Abhishek Goyal gave up their venture investing careers not because the husband-wife duo compulsively “wanted” to start up but because they came across a problem that was “compelling enough” for them to solve.

Back in 2012, before Singh and Goyal quit their respective jobs at Sequoia Capital and Accel India, data discovery around start-ups, especially in India, was a huge challenge. The internet economy was still finding its feet in mainstream conversations. Even though venture capital (VC) and private equity (PE) firms were on the lookout for interesting start-up bets, there was no fool-proof way to ascertain a company’s financial and operational health. “Start-ups were beginning to create impact but discovery was broken. Everything was manual,” Singh tells Business Today. Echoing her, Goyal says, “The way of discovering companies was very inefficient. So, we zeroed in on a white space that required an Indian presence and data curation.”

The public markets already had Bloomberg—a money-minting machine—and Singh and Goyal were convinced that the private markets needed a “large data platform”, too. And that was the genesis of Tracxn.

With the singular vision of building a Bloomberg for the private markets” out of India for the world, the founders incorporated Tracxn pronounced traction’) Technologies in 2013.

DIGGING INTO DATA

► Tracxn is one of the top five global private data intelligence platforms with customers across 58 countries

► It has one of the largest coverages of private companies in emerging tech sectors such as loT, AI, Virtual Reality, etc.