The Stitch-Up Tracking the Triumphs & Trials of India's Women's Apparel Categories

While the headline figures project a staggering surge from ₹2,98,216 Cr in FY2025 to ₹8,14,679 Cr by FY2032, the true story lies in the dramatically different fortunes of each clothing category in womenswear retail in India.

- Madhulika Tiwari, Partner, Retail & Consumer Goods Parmesh Chopra, Head Content Writer, Technopak Advisors

Ever wondered what the real 'stitch-up' is behind India's booming women's apparel market? While the headline figures project a staggering surge from ₹2,98,216 Cr in FY2025 to ₹8,14,679 Cr by FY2032, the true story lies in the dramatically different fortunes of each clothing category.

From the enduring saree to the surging popularity of activewear, not every segment is riding the same wave of change.

This report pieces together this complex picture, examining precisely how different apparel categories are faring amidst shifting consumer desires, e-commerce dominance, and evolving fashion trends, revealing the key drivers, headwinds, and brand strategies shaping the next era of Indian women's fashion.

Key Growth Segments Post Fy2025: Trends, Market Share, & Potential Headwinds

1. Women's Sarees: Declining Market Share Amidst Tradition and Innovation

The Saree segment, which currently accounts for 11% of the market share in FY2025, is expected to experience a sharp decline in market share to just 9% by FY2032, despite its significant market size. In FY2025, the market size for Sarees is ₹86,087 Cr, but this is projected to increase to ₹1,93,228 Cr by FY2032.

The saree continues to hold immense cultural significance, especially for weddings and festivals, but younger consumers are increasingly turning to more convenient, versatile, and modern wear options. Fusion wear, which blends Western and Indian elements, is helping keep the saree relevant among younger women.

Additionally, pre-stitched sarees and saree gowns from high-end designers like Manish Malhotra and Sabyasachi, alongside brands such as Kalki Fashion known for their contemporary bridal and festive sarees, have modernised the traditional garment, making it more accessible to the youth. Several brands are navigating this evolving landscape.