Poging GOUD - Vrij
Youngsters & Online Gaming GST: Lessons in Policymaking
BW Businessworld
|August 12, 2023
INDIA’S DIGITAL REVOLUTION has given rise to a thriving entrepreneurial ecosystem, fuelled by the Gig Economy and the dominant presence of Millennials and Gen Z (GEMZ). The GEMZ population represents a significant proportion of India’s demographics and is often hailed as the nation’s soft power. This youth cohort, who make up the largest productive workforce, possess distinct social behaviour and thinking patterns.
We can observe this through their digital proficiency and the emergence of new businesses and models catering to their evolving consumption patterns, and application of emerging technologies. Given their influence across society, social media, electoral politics, and policy, one would expect them to have a significant impact. Does the public policy fail them, by not understanding them?
The recent announcement of the highest GST rate on online gaming stands tall. Firstly, the government allowed investors to invest in online gaming platforms over the years, allowed them to proliferate, create jobs and bring in capital. Then came the political-moral-coated assertion equating gaming with gambling. Such policy risk will always spook investors, importantly foreign investors, and is a poor demonstration of the intent of Digital India. The post-announcement ‘clarification’ narrative that the GST rate was always at 28 per cent is in poorer taste. Just in case it was so, it shows the huge communication gap in taxation policy.
Consistency and predictability in policy-making are crucial for attracting both domestic and foreign investments in the digital entrepreneurship space. The traditional approaches to policy development are inadequate in a rapidly evolving landscape where emerging technologies and societal adoption demand forward-thinking policies.
A few weeks ago, we witnessed a similar back-and-forth situation regarding TCS on foreign remittances. The policy was initially announced with urgency, but despite public outcry, it was swiftly reaffirmed as an excellent measure. It was then postponed for a few months, and the reasons were ascribed to political influence. These actions seem to be revenue-focused attempts at extracting more from those who are already paying taxes.
Dit verhaal komt uit de August 12, 2023-editie van BW Businessworld.
Abonneer u op Magzter GOLD voor toegang tot duizenden zorgvuldig samengestelde premiumverhalen en meer dan 9000 tijdschriften en kranten.
Bent u al abonnee? Aanmelden
MEER VERHALEN VAN BW Businessworld
BW Businessworld
8 GADGETS THAT WHISPER CLASS - AND JUST WORK
Eight impeccably designed gadgets that define modern luxury through effortless performance, proving that true class whispers-it never shouts
3 mins
November 01, 2025
BW Businessworld
A CELEBRATION OF ART
The first week of October saw the Blue City hosting the first edition of the Jodhpur Arts Week
2 mins
November 01, 2025
BW Businessworld
"WE PLAN TO OPEN 10 TO 15 NEW STORES ANNUALLY"
This festive season Decathlon Sports India is offering a curated range of their products in the sports and fitness categories. We caught up with Gaudham Ganesh, Head of Marketing, Decathlon Sports India, to ascertain the shopping behaviour of Decathlon customers. Excerpts:
2 mins
November 01, 2025
BW Businessworld
"30 per cent of our sales come from our digital channels"
We caught up with ADOSH SHARMA, Country Commercial Manager, IKEA to speak about their focus on the Indian market and more
2 mins
November 01, 2025
BW Businessworld
RADO
INNOVATION AND TIMELESS DESIGN
1 min
November 01, 2025
BW Businessworld
Modern twist to a timeless memory
By engaging deeply with our consumers and monitoring online chatter, we can identify emerging trends swiftly and efficiently
3 mins
November 01, 2025
BW Businessworld
THE GUT-BRAIN CONNECTION
A striking fact is that most of our neurotransmitters are produced in the gut. Nearly 80 percent of serotonin, the “calming” hormone that regulates mood, sleep and even gut motility is made in the digestive tract.
2 mins
November 01, 2025
BW Businessworld
"LUXURY IS TO BE ABLE TO CONTROL THE PACE OF YOUR LIFE"
Actor TAAPSEE PANNU champions fearless authenticity as her brand. To her, luxury is to be 'present', to be able to make a choice and be able to control the pace of one's life
4 mins
November 01, 2025
BW Businessworld
THE PROMISE OF LUXURY
The luxury market in India shows promise despite slow growth globally. Investing in building an enduring relationship with a consumer, who is spoiled for choice and has a short attention span, is what will help brands elevate their game.
3 mins
November 01, 2025
BW Businessworld
INSIDE THE 2025 SHOPPING FRENZY
As India steps into the 2025 festive season, online retail is poised for a record-breaking year
4 mins
November 01, 2025
Translate
Change font size

