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THE SONET STRIKES BACK

BW Businessworld

|

May 18, 2024

The sub-4-metre SUV segment in India has been a battlefield for automakers, each vying for supremacy with their unique propositions. With the launch of 2024 Kia Sonet, the South Korean automaker is sharpening its edges in this competitive market

- Utkarsh Agarwal

THE SONET STRIKES BACK

ENGINE 

  • 1.2-LITRE NA PETROL ENGINE: 82bhp, 115Nm 
  • 1.0-LITRE TURBO PETROL ENGINE: 118bhp, 172 Nm 
  • 1.5-LITRE DIESEL ENGINE: 114 bhp, 250 Nm 

LIKES

  • Exterior & Interior Design 
  • Comfortable on Front Seats 
  • Fuel Economy 
  • Performance 

DISLIKES 

  • ADAS doesn’t function properly

BACK in 2020, the South Korean carmaker, Kia entered the subcompact SUV segment with the Sonet. Setting new standards in the segment, the Sonet outshone its counterpart. And now after four years, the carmaker has given the Sonet a mid-life facelift. Here’s my take on what the 2024 Kia Sonet facelift brings to the table.

Design 

MEER VERHALEN VAN BW Businessworld

BW Businessworld

8 GADGETS THAT WHISPER CLASS - AND JUST WORK

Eight impeccably designed gadgets that define modern luxury through effortless performance, proving that true class whispers-it never shouts

time to read

3 mins

November 01, 2025

BW Businessworld

A CELEBRATION OF ART

The first week of October saw the Blue City hosting the first edition of the Jodhpur Arts Week

time to read

2 mins

November 01, 2025

BW Businessworld

BW Businessworld

"WE PLAN TO OPEN 10 TO 15 NEW STORES ANNUALLY"

This festive season Decathlon Sports India is offering a curated range of their products in the sports and fitness categories. We caught up with Gaudham Ganesh, Head of Marketing, Decathlon Sports India, to ascertain the shopping behaviour of Decathlon customers. Excerpts:

time to read

2 mins

November 01, 2025

BW Businessworld

BW Businessworld

"30 per cent of our sales come from our digital channels"

We caught up with ADOSH SHARMA, Country Commercial Manager, IKEA to speak about their focus on the Indian market and more

time to read

2 mins

November 01, 2025

BW Businessworld

BW Businessworld

RADO

INNOVATION AND TIMELESS DESIGN

time to read

1 min

November 01, 2025

BW Businessworld

BW Businessworld

Modern twist to a timeless memory

By engaging deeply with our consumers and monitoring online chatter, we can identify emerging trends swiftly and efficiently

time to read

3 mins

November 01, 2025

BW Businessworld

BW Businessworld

THE GUT-BRAIN CONNECTION

A striking fact is that most of our neurotransmitters are produced in the gut. Nearly 80 percent of serotonin, the “calming” hormone that regulates mood, sleep and even gut motility is made in the digestive tract.

time to read

2 mins

November 01, 2025

BW Businessworld

BW Businessworld

"LUXURY IS TO BE ABLE TO CONTROL THE PACE OF YOUR LIFE"

Actor TAAPSEE PANNU champions fearless authenticity as her brand. To her, luxury is to be 'present', to be able to make a choice and be able to control the pace of one's life

time to read

4 mins

November 01, 2025

BW Businessworld

BW Businessworld

THE PROMISE OF LUXURY

The luxury market in India shows promise despite slow growth globally. Investing in building an enduring relationship with a consumer, who is spoiled for choice and has a short attention span, is what will help brands elevate their game.

time to read

3 mins

November 01, 2025

BW Businessworld

BW Businessworld

INSIDE THE 2025 SHOPPING FRENZY

As India steps into the 2025 festive season, online retail is poised for a record-breaking year

time to read

4 mins

November 01, 2025

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