LUXURY FASHION REIMAGINED THROUGH SUSTAINABILITY AND PURPOSE

The fashion world has historically been associated with high levels of consumption and waste, and it's becoming increasingly clear that this model is no longer sustainable

- By BHAWNA RAO, Fashion Designer

SUSTAINABILITY has become an essential part of the fashion industry today; it's no longer just a trend, but a responsibility that designers, brands, and consumers collectively share. The fashion world has historically been associated with high levels of consumption and waste, and it's becoming increasingly clear that this model is no longer sustainable. Consumers are more informed than ever about the environmental and social impact of their purchases, from water usage in fabric production to the carbon footprint of logistics and the ethical practices behind the products they buy. This awareness has created a shift in expectations: today's consumers not only seek exquisite design and quality craftsmanship but also want to support brands that are conscious of their ecological and social responsibilities. For the luxury segment, this is particularly significant. Luxury is no longer just about exclusivity or price; it is about creating pieces that reflect values, purpose, and longevity. Sustainability, therefore, has moved from being a peripheral consideration to a central principle in shaping the future of fashion.

A DNA of Sustainability