“Design Thinking Is Integral To Modern Business Operations"

SANJAY GUPTA, Vice Chancellor of World University of Design, talks about the growing importance of design thinking in modern business operations, emphasising its role in fostering innovation

- Tarannum Manjul

The design thinking market is forecast to grow 7.38 per cent by 2028. What is the role of design thinking in modern business operations?

Design thinking is integral to modern business operations, fostering innovation by placing human-centric problem-solving at the core of strategy. Businesses today face rapidly changing consumer needs, digital disruption, and sustainability challenges. Design thinking offers a structured approach to tackle these complexities through empathy, ideation, and prototyping, leading to innovative solutions.

As the market grows, we can expect increased integration with emerging technologies and greater emphasis on design thinking in education. World University of Design (WUD) is already championing this approach in all its programmes, making innovation a natural part of business operations and ensuring that future leaders harness creativity to solve real-world problems.

What are some key business sectors that have been revolutionised by design thinking.