Poging GOUD - Vrij

CHARTING OUT A COURSE FOR SUSTAINABLE MOBILITY

BW Businessworld

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September 09, 2023

THE TRANSPORTATION sector assumes a pivotal role in contributing to global energy-linked greenhouse gas emissions and shoulders a significant share of human-induced emissions in the world economy.

- Devndra Chawla

CHARTING OUT A COURSE FOR SUSTAINABLE MOBILITY

According to the Global Greenhouse Gas Emissions Data from the Environment Protection Agency (EPA), this sector alone accounts for a staggering 23 per cent of such emissions and 18 per cent of all man-made emissions. In addition to climate implications, transportation substantially contributes to air pollution, resulting in approximately three million premature fatalities annually. Moreover, the rising cacophony of traffic presents a grave environmental and health hazard.

In the face of these challenges, electric vehicles (EVS) emerge as a compelling panacea. Studies indicate that, on average, EVs emit 50-60 per cent less carbon dioxide per kilometre driven compared to their conventional counterparts. This promising data underscores the potential of EVs to drastically curtail urban carbon emissions and enhance air quality, thereby nurturing a more sustainable trajectory.

Toward a Sustainable Future

India's dedication to upholding global environmental commitments remains unwavering. The government reaffirmed this commitment at the COP26 summit in Glasgow, setting audacious targets to combat climate change.

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"WE PLAN TO OPEN 10 TO 15 NEW STORES ANNUALLY"

This festive season Decathlon Sports India is offering a curated range of their products in the sports and fitness categories. We caught up with Gaudham Ganesh, Head of Marketing, Decathlon Sports India, to ascertain the shopping behaviour of Decathlon customers. Excerpts:

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"30 per cent of our sales come from our digital channels"

We caught up with ADOSH SHARMA, Country Commercial Manager, IKEA to speak about their focus on the Indian market and more

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Modern twist to a timeless memory

By engaging deeply with our consumers and monitoring online chatter, we can identify emerging trends swiftly and efficiently

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THE GUT-BRAIN CONNECTION

A striking fact is that most of our neurotransmitters are produced in the gut. Nearly 80 percent of serotonin, the “calming” hormone that regulates mood, sleep and even gut motility is made in the digestive tract.

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"LUXURY IS TO BE ABLE TO CONTROL THE PACE OF YOUR LIFE"

Actor TAAPSEE PANNU champions fearless authenticity as her brand. To her, luxury is to be 'present', to be able to make a choice and be able to control the pace of one's life

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THE PROMISE OF LUXURY

The luxury market in India shows promise despite slow growth globally. Investing in building an enduring relationship with a consumer, who is spoiled for choice and has a short attention span, is what will help brands elevate their game.

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INSIDE THE 2025 SHOPPING FRENZY

As India steps into the 2025 festive season, online retail is poised for a record-breaking year

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