Reputation resilience today is less about crisis management and more about trust-building

Dhruv Bhalla, Head-Corporate Affairs, Kanoria Foundation, shares insights on authenticity, purpose, and building brand resilience in a digital era.

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As brands navigate shrinking attention spans and rising scrutiny, Dhruv Bhalla, Head - Corporate Affairs, Kanoria Foundation, shares his insights on the evolving role of communications. With global stints at PwC, Deloitte, and KPMG, Bhalla blends Western precision with Indian insight. In this conversation, he reflects on his journey, mentors, and the art of building resilient brands.

Q1. You’ve worked with three of the four Big Four consulting firms PwC, Deloitte, and KPMG as well as several global institutions. And now you are closely associated with one of India’s most respected family-run organizations. How have these diverse experiences shaped your approach to strategy and communications?

A. Each of these experiences has influenced me in a distinct way. Working with PwC, Deloitte, and KPMG exposed me to global best practices the precision of structured thinking, data-driven strategy, and the discipline of execution. It taught me how to see the bigger picture while still paying attention to the smallest detail because that's often where the real story lies. Spanning global institutions to a family-run business, the Kanoria Foundation introduced a distinct and transformative dimension.