Empowering Innovation with Design Thinking

The primary challenge for companies lies in sustaining innovation to preserve or improve their position within their individual markets. Innovation cannot be treated as a single instance initiative. It must become ingrained in the company's culture.

- Meenakshi Jain

The famous inventor and engineer Charles Kettering once observed, "If you have always approached it the same way, chances are it is not the right way."

The primary challenge for companies lies in sustaining innovation to preserve or improve their position within their individual markets. Innovation cannot be treated as a single instance initiative. It must become ingrained in the company's culture. But achieving innovation is not always straightforward. This is when design thinking becomes extremely helpful.

In the fast-changing business environment, organizations are continually striving to remain ahead, anticipate customer expectations, and create innovative solutions that genuinely connect with their target audience. The integration of design thinking, a powerful approach, revolutionized the approaches of organizations towards problem solving and developing new products. Design thinking focuses on the human experience, allowing organizations to create solutions that are practical, impactful, engaging, and truly enjoyable.

Design thinking originated to show engineers how to solve problems using the same creativity as designers. In 1959, in his book Creative Engineering, Arnold, a mechanical engineering professor at Stanford University, discussed the four fundamental aspects of design thinking that serve as a framework for fostering creativity and innovation in design and problem-solving. These areas are:

Novel Functionality:

Focusing on introducing new functions or features that did not previously exist. This involves creating innovative solutions that meet emerging needs or redefine how a product or service is used.

Improved Performance:

Enhancing the effectiveness or efficiency of an existing solution. This could include optimizing processes, increasing durability, reducing costs, or improving usability.

Increased Reliability: