Citi almost triples wealth transactions after digital platform revamp

Four of five clients use the bank's mobile app regularly.

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Citibank Singapore's digital wealth management transactions rose 165% times in the last two year after revamping its mobile app and website and launching more than a hundred features to its wealth products, according to the bank.

“We realised that our digital ecosystem should speak in the wealth language,” Gourab Kundu, head of digital growth for Asia South at Citi Wealth, the bank's wealth management arm, told Asian Banking & Finance.

“The few immediate changes that we made is to completely revamp the way we speak to our clients through our website and mobile app,” he said.

Four of five clients use Citi's digital app regularly.

One of the biggest changes to the lender's digital platforms is an auto top-up feature where brokerage clients can now invest in US dollars. Citi will do the foreign currency swap for the client in real time.