Outdoing Opulence

The Audi A8L seamlessly blends luxury and technology together to create an experience that's both indulgent and innovative

- MANAV SINHA 

If you look at the improvements in luxury cars in terms of driving dynamics over the past few decades, you will notice that the closer you are to the present, the smaller the improvement. Why? Well, because there is not much room for improvement in something already good. So, automakers are now focusing most of their efforts on increasing the luxury quotient of cars by improving the in-car experience. To that end, the real innovation today is happening in terms of the digitisation of the cabin. But, then, it can be easily overdone, and you might end up with a car that would seem to be designed to suit a screen and not the other way around. Audi's flagship sedan, the A8L, falls in the latter category. In fact, after spending quite a bit of time inside it, I can safely say that Audi has hit the nail on the head in terms of striking a balance between classic luxury and modern digital displays.

GETTING THE BASICS RIGHT