KNEEJERK REACTION AWARD

Srini has a set of awards of his own, and they include you but you may not appreciate the recognition.

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Towards the end of every calendar year, the Indian automotive industry generally kicks back just a wee bit and decides to celebrate the near-12 months gone by and steels itself up for the next 12 months. Covid, of course, has changed things around, and that winding down feeling that typically takes place every December is now absent - OEM and Tier 1 vendor activity is now a continuum without any let-up. What's more, whether they are participating or not, an Auto Expo looming early in January 2023 translates to some worried anticipation amongst industry players. In the midst of this, enter the awards. A reason to celebrate, exchange notes, and some harmless gossip. But are all honours worth receiving? Er, not exactly.

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