TO THE NTH LINE

The new Venue N Line blends sporty aesthetics with everyday usability for the enthusiast at heart

- Kurt Morris

In India's hyper-competitive compact-SUV segment, where practicality often reigns supreme, Hyundai has carved out a niche for those craving a dash of drama.

Enter the N Line sub-brand, a recipe of visual flair, cabin upgrades and sporty tweaks that has resonated powerfully with buyers. With the new-generation Venue N Line, Hyundai isn’t just iterating, it’s amplifying the formula. Promising over 30 distinct changes from the standard car, this variant aims to be more than just a cosmetic package. We drove it on the varied roads of Goa to discover if it delivers a genuine enthusiast experience or simply a well-executed illusion.

Hyundai’s N Line strategy in India is a case study in understanding aspirational desires. Beginning with the i20, and expanding to the Creta and now the new Venue, these models successfully tap into a market yearning for personalisation and sporty pretensions without the premium of a full-fat performance car. The first-gen Venue N Line proved there’s a substantial audience for a compact SUV that dares to stand out. With this second act, built on an all-new global platform, Hyundai is doubling down, suggesting that for a growing number of Indian buyers feeling special is now a key purchase criterion.

The commitment is evident at first glance. The Venue N Line is visually distanced from its conventional sibling with purpose. The redesigned front bumper features larger, more aggressive air intakes and a sportier splitter element, while the rear gets a diffuser-like element housing those standout dual offset chrome exhaust tips. These aren’t just for show; they contribute to a deeper acoustic note. The LED lighting signatures, both front and rear, are unique, and the 17-inch alloy wheels, finished in a dark, sporty hue, are complemented by eye-catching red brake callipers. A smattering of ‘N Line’ badges and vibrant paint options, like the fiery Fiery Red, complete a package that confidently communicates its intent.