Mahindra Veero: One Year Of Redefining SCVs

Celebrating its first year, Mahindra Veero continues to set benchmarks in comfort, safety, and profitability for India's transporters

- writes Upendra Kasbekar.

The Mahindra Veero has turned one, marking a year of remarkable reception in India's small commercial vehicle (SCV) segment. Launched in 2024, Veero entered a fiercely competitive sub-3.5 tonne segment with a clear mission to raise the bar on safety, comfort, and profitability. In just twelve months, Veero has built a strong customer base of over 18,000 owners, an achievement that underscores how well the product resonates with the evolving expectations of India's transport and logistics operators. Nalinikanth Gollagunta, Chief Executive Officer - Automotive Division, Mahindra & Mahindra Ltd., mentioned, “As we celebrate Mahindra Veero’s first anniversary, we reflect on a year marked by significant customer impact through India’s first Multi-Energy CV platform. Veero is equipped with industry-first features such as driver airbags, AIS096 compliance, and a reverse camera for topnotch safety. Its car-like cabin offers unparalleled comfort with reclining seats, D+2 seating, power windows, and a touchscreen interface. Additionally, the best-in-class cargo deck length of 3035 mm, stellar mileage, and a powerful engine ensure maximum profits for our customers. Designed to elevate customer productivity and satisfaction, the Veero stands unrivalled and continues to be a category disrupter ahead of all other offerings in this segment."

The SCV market has matured rapidly over the past decade, driven by last-mile delivery growth, intercity logistics, and changing ownership patterns. Transporters today are not merely looking for basic cargo movers; they expect their vehicles to offer reliability, lower running costs, and increasingly, car-like comfort and safety. Mahindra's response to this shift was Veero a modular platform built around three pillars: Safety, Comfort, and Profit, or as the company frames it, the “Soch Se Aage” experience.