THE OUTBURST OF OFFROADING

The high-volume market is a point of interest for all manufacturers here in India.

- Akaash Bhadra

Any manufacturer trying to do business in this country has to come to this market segment for profitability and sustenance. An example? Harley and Triumph exist in India under the three lakh price point today. They are premium brands but still are selling their cheapest offerings in India. Kawasaki knew this from the start of their business in India. That is why we know about their collaboration with Bajaj from years ago. However, they have come up with a new competitor (even though it is not really new), all by themselves in the shape of the KLX 230.