Benchmark aims for another benchmark

2023 KIA SELTOS

- Pratik Ghone

The Kia Seltos launched with features galore back in 2019 in India. This was one of those cars that benchmarked features, powertrain and transmission options. How does one improve a once-set benchmark met by almost every manufacturer in the years of the everchanging automotive industry in India? Introduced in other countries way ahead of the launch in India, the 2023 Kia Seltos is definitely a worthwhile new iteration of one of the most popular mid-size SUVs. Kia has taken all the feedback and marketing research to improve one of their most successful products in India, the 2023 Kia Seltos. The hype for this car was so high it garnered 13,424 bookings on the first day across dealerships in India, a segment record in the Indian automotive industry!

Kia Seltos is not just targeting new customers but also aims at retaining Seltos customers, offering an upgrade and update to match this time and era. The Seltos was a fantastic package, and Kia has cut corners where required and added some for enthusiasts to bring multiple engine, transmission and trim options ranging from INR 10.90L-19.99L. For a little more, Kia plans to offer a whole lot more. The marketing team has been targeting this product as a Badass 2.0, but between marketing B, and S, the ADAS is what you should concentrate on.

EXTERIOR: TIMELESS AND GRACEFULLY MATURE