Poging GOUD - Vrij
INSIDE LINE ON AMG
Auto Express
|August 13, 2025
WHAT IS MERCEDES-AMG? PAST, PRESENT AND FUTURE OF THE BRAND
-

From the 'Red Pig' to the AMG XX concept, we find out what makes Mercedes' performance division tick on a visit to AMG's head quarters in Affalterbach
FOR a manufacturer with a history that goes back to the very first motor car 140 years ago, it's incredible to think that Mercedes choosing to buy a tuning firm that was started by two of its own employees in an old mill in rural eastern Germany could transform public perception of the brand in just over 25 years.
Nevertheless, AMG did what some deemed impossible, because it injected excitement into Mercedes which, at the time, was burdened with the image of being relatively old-fashioned and stuffy, despite its investment in technology - something the car maker continues to do today.

WHAT DOES AMG STAND FOR?
For those unaware, AMG actually stands for 'Aufrecht, Melcher und Großaspach' - the surnames of the company's two founders, Hans Werner Aufrecht and Erhard Melcher, plus the name of a small village on the outskirts of Stuttgart where the pair first set up shop.
WHERE WAS AMG FOUNDED?
Contrary to popular belief, AMG wasn't founded in Affalterbach, but instead in an old mill in Burgstall, near Affalterbach (below). Following the disaster at the 1955 Le Mans 24-hour race in which a car flew off the track and resulted in the deaths of 83 spectators, Mercedes decided to pull out of motor racing and focus on its road-car division.
Dit verhaal komt uit de August 13, 2025-editie van Auto Express.
Abonneer u op Magzter GOLD voor toegang tot duizenden zorgvuldig samengestelde premiumverhalen en meer dan 9000 tijdschriften en kranten.
Bent u al abonnee? Aanmelden
MEER VERHALEN VAN Auto Express

Auto Express
POLESTAR 4
Sleek Swedish SUV leaves our fleet having impressed our man v
3 mins
October 15, 2025

Auto Express
SKODA ELROQ
Accident gives us a chance to compare flagship vRS with 85 Editon
3 mins
October 15, 2025
Auto Express
Skoda marks its anniversary with racy Fabia 130 hot hatch
Tuned 174bhp supermini celebrates Czech manufacturer's 130th birthday
2 mins
October 15, 2025

Auto Express
Lambo shifts to PHEVs as EVs deemed "wrong offer"
LAMBORGHINI has officially put the brakes on the launch of its first all-electric car, all but confirming the radical Lanzador 2+2 concept (above) will be a plug-in hybrid (PHEV).
1 min
October 15, 2025

Auto Express
Ferrari EV will offer more than 1,000bhp and 330-mile range
IN contrast to Lamborghini's electric car plans being put on ice, Ferrari will launch its first EV next summer.
1 min
October 15, 2025

Auto Express
Citroen e-C5 Aircross
A COUPLE of weeks ago (Issue 1,902), we were mightily impressed when we tested Citroen’s C5 Aircross as a plugin hybrid, but now it’s time to try the all-electric model. The two look identical; all that’s changed is the powertrain.
3 mins
October 15, 2025
Auto Express
NEW iX1 TO JOIN NEUE KLASSE REVOLUTION
SCOOP BMW's smallest EV set to be reborn with brand's latest design and technology
4 mins
October 15, 2025

Auto Express
CarPlan Demon Slime
NORMALLY, getting slime inside your car would be a reason to get upset, but CarPlan’s new Demon Slime Super Cleaning Gel is designed to improve the interior.
1 min
October 15, 2025
Auto Express
Porsche 911 GT3
We put the updated brand's track-focused supercar
3 mins
October 15, 2025

Auto Express
FCA announces £8.2 billion car finance compensation scheme
14 million people in UK could be in line for an average payout of £700 for mis-sold finance
2 mins
October 15, 2025
Listen
Translate
Change font size