How Skoda overtook BMW to become Europe's #3 car brand

INSIGHT We're not at peak Skoda yet - a flagship electric SUV and a small hatchback will soon boost the line-up, says CEO Klaus Zellmer

- Phil McNamara [e-mail]

SKODA has overtaken BMW to become Europe's third biggest-selling car brand, and it'll keep its newproduct pedal to the metal with two new electric cars, facelifts for its entry models and a new Octavia concept.

The Czech brand's European sales grew by 10 per cent in the first half of the year, with UK registrations up more than 16 per cent. Four-fifths of the firm's 509,400 units went to European customers, while its diversification strategy is delivering growth in India too.

Skoda climbed onto the European car-sales podium by offering a growing portfolio of models and powertrains including competitive electric cars, delivering good quality at affordable prices and leveraging Skoda's blooming brand power, company boss Klaus Zellmer told Auto Express during a meeting.

"SPACEBEV' ONE OF TWO NEW SKODAS COMING IN 2026

Zellmer believes that Skoda's design is one factor in attracting customers. It achieves a delicate balance by looking sufficiently hi-tech with its Tech-Deck illuminated grille while mixing in solid, crisp body surfaces that won't scare anyone by looking too edgy.

"The tipping point in our design language is the introduction of Elroq, then the electric cars to come - the Epiq and flagship SUV next year," Zellmer said: "It's a seven-seater with the working title 'SpaceBEV'. That car totally embraces the new design language and our aspiration for a flagship Skoda; one that's still very functional but also totally timeless."