MASTERING THE ART OF DESIGN

In a candid chat with A+D, Nieves Contreras, Creative Director, Lladró speaks about her innate passion for design and her love for craftsmanship

- Seema Sreedharan

Nieves Contreras's tryst with design began when she was barely 16. Fascinated by the world of design, she always knew this was her calling. After working with some renowned designers in Paris, her passion for craftsmanship and her penchant for product design eventually led her to Lladró. We caught up with Nieves for an interesting conversation on her journey through design. Here's an excerpt...

Tell us about your first encounter with design. When did you realise that design was your calling?

Nieves Contreras (NC): When I was 16, my high school art teacher took us to a Bauhaus exhibition in Valencia, and it was a revelation.

The simplicity and functionality of the designs drew me in immediately. What struck me most was the movement's vision—how creativity could transform everyday objects into something meaningful yet accessible. Seeing those minimalist pieces of furniture and accessories, I felt a deep connection, as if this balance of form and purpose resonated with something inside me. It was in that moment I realised this world of thoughtful design was where I belonged. I studied Industrial Design at the Polytechnic University of Valencia, specialised in product design, and obtained a Masters Degree in Design Management.

Where did your pursuit of design lead you to?