The Minimalist

Mr Thierry Vasseur, GM of Dihn Van, discusses the art of the understated and staying connected to clients.

- DIYANA HAKMI

Tell us about your new Dinh Van flagship store in Dubai Mall.

The store opened last December in Fashion Avenue and we are very proud of it, as it is the largest one in our international network. It allows us to display all our emblematic collections and to welcome our dear customers in the perfect way.

Do you have plans for an exclusive Middle Eastern collection?

It’s only been one year since we arrived in the region. We are still positioning the brand, building our customer base and deepening those relationships. Each region has its particular taste and favourite collection. In Dubai, our clients love the Pulse Dinh Van collection, particularly the rose gold pieces and paved with diamonds, as well as the exclusive pieces from our main collections.