THE NEW iPAD PRO:LEVELING UP THE TABLET EXPERIENCE

With Apple pulling the plug on its March Special Event over coronavirus fears, where it planned to show off new iPads and MacBooks, the company decided to launch its biggest update to the iPad in a press release.

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But don’t be fooled by the lack of fanfare: the launch puts the “Pro” back into the tablet, creating a next-level experience ideal for professionals.

ENHANCING THE 2018 MODEL

When Apple overhauled the iPad Pro in 2018, the company made it clear that it was placing a new focus on its professional users. For too long, Apple had been targeting its everyday consumer market with iPads, iPhones, and MacBooks, and though innovations did allow the company to stay one step ahead of the competition, professionals had to choose between a Mac or a competitor product, like a Microsoft Surface, which combined the power of touch with the internals of a high-end computer. The 2018 iPad Pro offered both in abundance and alongside a controversial “What’s a Computer?” ad to persuade users to make the switch, Apple managed to convert its power users - think photographers, architects, and designers - over to the Pro. Though the 2020 models have no major design refreshes over the 2018 models, the 11-inch and 12.9-inch iPad Pro is just 5.9mm thick, 1.04 pounds, and offers a stunning edge-to-edge display with 6mm bezels at the top, bottom, and sides, which keeps the focus on the content, removing unnecessary distractions like buttons and frames.