Finding New Opportunities in Every Crisis

The Covid-19 pandemic and the lockdown it has induced, does not appear to ease any time soon, and its impact on businesses is still far from over. Smart Photography spoke to C. Sukumaran, Director, Consumer System Products and Imaging Communication Products, Canon India, to find out about Canon’s strategies to overcome this crisis.

- Sujith Gopinath

All businesses are going through a tough phase in the wake of the Covid-19 pandemic. What are the new challenges brought forth by the lockdown situation? What are Canon’s plans for business continuity in imaging sector during the lockdown?

The current situation has impacted all of us and we are now facing one of the biggest challenges from the growing effect of this pandemic. Our topmost priority as a brand is to ensure the safety and well-being of our employees, partners, customers and the community where we live and work. While there has been an influence on consumer sentiments, however, this evolving landscape has also led to an increase in demand from content creators and vloggers and the category is expected to grow substantially in the coming year. This is fuelling demand for our mid and pro D-SLR and mirrorless categories and we will be focussing on these new emerging segments by introducing new products. We are continuing to witness tremendous growth in multiple genres of professional photography and our two recently launched cameras will be a perfect fit for professional photographers and cinematographers.

Maintaining constant connect and engagement, our marketing and sales promotion activities have been utilising the latest technologies and platforms to reach out to potential consumers. Through our expansive product lineup, we are committed to further fuel growth and build a strong imaging market in the country. We are actively exploring new business opportunities from complementing products and brands, helping our channel partners expand their product portfolio.