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Running On High Horse Power

Outlook

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September 16, 2019

Tata Green Batteries Is Poised To Set New Benchmarks In The Automotive Battery Industry. With Superior Japanese Technology From Global Major Gs Yuasa Corporation And Quality Assurance From The House Of Tata, There Is No Stopping Tata Green Batteries From Racing Ahead In This Sector.

Running On High Horse Power

In just over a decade, Tata Green Batteries has emerged as a leading and competitive lead acid battery supplier with cutting-edge technology. Its quality position can be gauged by the fact that it is the only Indian battery firm that has a joint venture, that too with Japan’s GS Yuasa Corporation which is the global leader in two-wheeler and four-wheeler batteries. Tata Green Batteries growth trajectory reflects in the fact that today it possesses the capacity to manufacture 1.5 million four-wheeler and 4.5 million two-wheeler batteries per annum. The company further plans to spend Rs 500 crore in the immediate future to enhance and expand the existing capacity and enter in newer market segments with growth potential.

No wonder, Tata Green has been bestowed upon with ‘India’s Most Admirable Brand – 2019’ award by ‘The Brand Story’. The award represents the most credible, transparent and differentiated standard of brand research. TATA Green Batteries was bestowed the award post rigorous study of parameters via primary and secondary research from more than 500 brands across various product categories. In the second stage, TATA Green was evaluated by an exhaustive audit conducted along with a comprehensive questionnaire evaluated by a prominent jury scoring the brand on areas such as brand promise, annual growth rates, innovation, goodwill, and penetration.

On the occasion Mr. Ravi Gupta, CEO, Tata Green Batteries, said, “It is a moment of pride for us. It only motivates and propels us to look higher, to fight more, and to get to the place where we want to be.”

MEER VERHALEN VAN Outlook

Outlook

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JOHNSON GRAMMAR SCHOOL, HYDERABAD

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Fully-loaded Magazine

It was in 2012 when I walked into the Delhi Outlook Magazine office and realised that this was a place that was throbbing with a rare energy that newsrooms are known for and I knew I'd always keep that intact. To be on the other side of a media organisation is a difficult road to navigate and yet, it comes with a unique fulfilment that I have felt often as I have defended the editorial freedom and integrity as the CEO.

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Over 30 years ago, when I joined the weekly Sunday as a reporter, everyone around me said it was a big mistake. 'The age of magazines is over' was the chorus. Sunday Magazine did close down for various reasons but the age of magazines was not over. Evidently, it still isn't as this special issue of '30 Years of Outlook' proves. There is something exciting, unpredictable and complete about a magazine. The thrill of sitting down with a new edition of a magazine, holding the cover to the light to examine its design, opening the first pages, to look at the contents to savour what's inside, then to flip the pages to give a look-see at the various stories and articles, stopping at some stunning photograph or an illustration, and then finally zeroing in on which article to start reading from is a unique experience.

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To Men Who Write Women Off

“Women feel differently, so they talk differently, have a different relationship to words and to ideas of which these are the vehicle. Asserting difference at the same time as demanding equal rights is obviously the position to take. We must impose female cultural models, which have a universal value in a world where ‘universal’ equals ‘masculine’. In other words, cultivate marginality until the margin takes up half the page. We have a long way to go...”—Marina Yaguello, French linguist

time to read

3 mins

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