Digitising Freight Forwarding For A Seamless Supply Chain

FreightBro, a digital platform for freight forwarders and Journal of Commerce (JOC.com), a portal for news about container shipping & logistics have organised the latter's first ‘India Logistics Technology Summit’ on August 22 in Navi Mumbai.

- Shalini Nair

Eric Johnson, JOC's senior editor, technology moderated the panels which deliberated on how software can make key ocean freight processes and capabilities more efficient and less costly, potentially positioning India as the key growth market for world trade in the coming years.

Speaking on the theme ‘Keeping Forwarders in the Game: How technology providers are enabling India’s small freight forwarders,’ Raghavendran Viswanathan, CEO & co-founder, FreightBro, said, “Technology has become a de facto not a value add any more. The acceptance curve of the freight forwarding industry for digitisation will be gradual and eventually inevitable. A time will come when the freight forwarder will make decisions looking at dashboards rather than just using it as a price comparison tool.”