Collaborations (The New Black)

The evolution of marketing: a fashion story.

- Simplicio Michael Luis

How can companies take their businesses to the next level? It pays to be strategic. With the intricately connected global market, brands require new approaches to stand out, and this fresh perspective is most evident in the fashion industry.

Celebrity product placement was one of the first strategies for next level marketing. Fashion has always gone hand in hand with celebrities. Madonna championed Versace, while Brad Pitt sported TAG Heuer and, recently, Breitling. This way, brands would leverage their star power connections, reaching a broader demographic; particularly capturing the celebrity’s adoring fans internationally. This particular strategy of marketing has proven itself to be quite effective as it added to the sexiness of the brand. These celebrities have now been joined by social media influencers, who are no doubt one of the most valuable currencies in branding today.