In The Name Of The Father

The creative spirit that made Emilio Pucci one of the world’s design icons lives on in the Heritage Hub designed to be an incubator for fresh talents as well as a comprehensive brand archive in the heart of Milan

- Marga Manlapig

Mention the name “Pucci” and what immediately comes to mind for many are vivid, vibrantly patterned prints that characterised the psychedelic aesthetic of the Swinging Sixties. Yet, despite the passage of time, the Pucci brand continues to loom large in the global fashion scene as it still presents a range of exquisitely designed and styled collections of clothing and accessories. As she puts it, “We aim to develop our company’s culture by working on [Pucci’s] roots and producing corporate trainings, events, collaborations, and conversations that position our unique brand heritage in a contemporary context.”