The Freaky-Fashion Wave Is Here

The freaky-fashion wave has come for the upper echelons of men's jewellery, replacing staid chains and signets with exuberant, opulent hardware. And guys are buying in-at outlandish prices-like never before.

- Yang-Yi Goh

BACK IN 2019 , Jake Gyllenhaal showed up to a red-carpet premiere wearing a thin, tasteful gold chain. It complemented his dark suit nicely, but Twitter still had an absolute meltdown—prompting a Vogue .com story titled “Leave Jake Gyllenhaal’s Necklace Alone”. We’ve come a long way in the four years since. Harry Styles rocks pearls on the regular, and a legion of Gen Z fellas has boldly followed in his footsteps. Lil Nas X is rarely seen without a fl orid earring dangling from his lobe. And now more than ever, the jewellery market is fl ush with daring, spectacular pieces for men—with daring, spectacular price tags to match—and style-minded, deep-pocketed guys are snapping ’em up.