WHAT'S THE ADDRESS? IT'S UNTITLED

What’s in a name? In this case, it’s Untitled, a Toronto high-rise project at Yonge Street and Eglinton Avenue that defies conventional monikers. It’s a place built on a cornerstone of natural elements, parametric design and universal spaces in an unprecedented collaboration with Grammy Award–winning Pharrell Williams. It’s a place to call home

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It’s hard to believe that the neighbourhood of Yonge and Eglinton started out in the early 19th century as a small farming village that grew into an agricultural hub. But today — with its shops and restaurants, charming tree-lined streets and an ambitious crosstown LRT project on the way — it’s no wonder that Yonge and Eglinton has evolved into one of the most desirable neighbourhoods in Toronto.

Now, in a fresh collaboration, Reserve Properties and Westdale Properties are bringing Untitled, a new tower and residential development, to midtown Toronto, with 751 condo units, ranging from studios to three-bedroom units. As part of the plan, the development teams will also be fabricating a separate building, delivering a range of rental housing options. “It’s a once-in-a-lifetime collaboration for the Toronto market to create an exciting project that will stand the test of time,” says Shane Fenton, chief operating officer of Reserve Properties.

Right from the start, when the team was presenting the project to buyers, and they wanted to represent what the building would be like in terms of fixtures and fabrication, they chose partners with the same meticulous attention to detail as themselves. “Unique came to mind because of their experience, their knowledge and the pride that they take in their work,” he adds. For them, it was a perfect fit.