Raw Luxury

The right dose of Brutalism in the form of an industrial chic architectural style forms the perfect backdrop for displaying gorgeous luxe furnishings at the flagship showroom of RR Decor in New Delhi, designed by the talented Aarti Aggarwal of Knock On Wood.

- Deepa Nair

Designer Aarti Aggarwal, the creator of furniture brand Knock On Wood, says that the adage of ‘nothing is a coincidence’ often rings true. Here, she is referring to the crossing of paths with Rohit Khemka, the owner of brand RR Decor at the Hemtextile Fair 2017 where the two collaborated on a stall design. Their partnership even won them an award — apparently, the industrial design aesthetic of Knock On Wood enhanced the luxe factor of the fabrics at the RR decor stall. The result was a visual treat.

Naturally, Rohit wanted this wining duo to come together once again to create something exemplary and therefore commissioned Aarti to redesign RR Decor’s flagship showroom at Okhla, New Delhi. The brief for the design of the showroom was handed over in a golden plate… “It was to design a space in line with the Knock On Wood ethos of creating a raw industrial look and to keep everything raw and reveal elements and materials in their original nature,” smiles Aarti. Thankfully, as it was a fully functional studio, the design team didn’t have to work on any structural changes. The 1,300-square-foot space is one large L-shaped area with a 16-foot-high ceiling, therefore Aarti decided to visually break the showroom into various zones.