A Creative Collective

Striking the right balance between comfort and style, The Matchbox Cowork, one of the latest entrants on Mumbai’s co-working space scene, offers flexibility of use and seating as its USP. A co-working space, born out of co-work between an eclectic core group that includes architect Noopur Doshi of Studio ED.

- Rupali Sebastian

What happens when an architect, a businessman, a young lifestyle entrepreneur and a brand designer get together? 

Something different, surely! While toying with the idea of how best to use a commercial space that was owned by one half of this collective, and being rather loathe to leasing it out, this eclectic group decided to transform it into a “creative canvas.” And what better way than turn it into a co-work space, a crucible of creative work, something that would embody the churn that the core group underwent while birthing it! With the co-working revolution at its peak, and the seemingly insatiable appetite of the young, hipster target audience for such spaces, this did sound like a good business decision indeed.