Cool Intentions

Sometimes It’s The Little Things That Can Mean So Much. Naomi Lambert Tells How Her Random Acts Of Kindness Cards Sparked A Global Movement

- Sara Bunny

After a devastating infertility diagnosis turned her world upside down, Naomi Lambert knew she had to channel her energy into something positive. Struck with a late-night thought that wouldn’t go away, she founded the Cool to be Kind Project, a social experiment that uses anonymous cards to prompt people to do a kind deed for a stranger. Naomi leaves the cards everywhere from park benches to shopping malls, and she’s been amazed at the response. She wants to spread the message that even a small gesture can make a big difference to someone’s day.

A little idea with a big impact

When I had a hysterectomy at 33, the word ‘devastated’ didn’t even begin to explain it. I could no longer fulfil my dream of having children, and to top it all off, I had to deal with early onset menopause. I realised I had two choices: to continue down the rabbit hole of self-pity and sadness, or focus on the positive things in life.