Dude With Sign: outside the box

Meet Seth Phillips, otherwise known as Dude With Sign, the profile shaking up Instagram with its comedic street protests.

- Amanda Breeze

If you’re someone who stands up as soon as the plane lands, or use “no offense” before saying something possibly offensive, Seth Phillips – notably known as Dude With Sign – is here to stop you. If you’ve ever thought that the little mundane things in your day go unnoticed, Phillips is here to prove you wrong. “My content is based on putting things out there that anyone can relate to and that they don’t often talk about,” he explains. “You know, something that is low key but very true…I really get inspired by anything that happens that’s annoying, or popular things that everyone is using like dating apps or coffee.”

It all started during a brainstorming session at the F*** Jerry office, when Phillips and his colleagues thought of jotting down ‘stop replying to company wide emails’ on a random piece of cardboard. This piece of cardboard turned nothing into something as it “clearly popped off” across the Internet. “A week after this post was shared all over the Internet, it was kind of obvious that this should keep going since we knew that there were tonnes of messages we could put out there,” Phillips recalls. “So, every few days, I started noting things down on any piece of cardboard I could possibly find in the office. The rest is history!”