Work It Like A Beauty Boss

Five Industry All-stars Share Tips From The Top

- Bettina Tyrrell

AERIN LAUDER

The granddaughter of industry stalwart Estée Lauder says striking out on her own was a huge risk that ultimately paid off. Now she pours all her passion into her eponymous label.

Who is your biggest inspiration in business?

“My grandmother Estée was an incredible role model and taught me the importance of passion, style, hard work, family and, of course, all things beautiful.”

What has been the best lesson you’ve learned along the way?

“That it is my name on the product, so everything has to be the best that it can be. I learned this from Estée at an early age. She taught me the importance of quality and attention to detail.”

What has been your proudest moment?

“I’m most proud of my children [Jack and Will], getting married and following my passion to start my own brand. I’m also really proud when someone tells me they love my products. Everything we create is a result of a long process, so it needs to be extraordinary.”

ZOË FOSTER BLAKE

Enjoying life and building a social community is just as important as an ingredients list for this former beauty editor, who took what women want in skincare and gave it to them with sprinkles on top.

What was your “aha moment” when you realised Go-To had made it?

“Being stocked in US Sephora. It feels ludicrous but also deeply thrilling for a small indie brand from Australia to be in there with the big boys. Let’s just say I’m very grateful for clean skincare and Australian beauty getting trendy all of a sudden!”

What do you love most about being at the helm of a business?