Setting The Agenda

Rishika Lulla Singh, CEO of Eros Digital is confident the $50 million investment on original shows will help Eros Now win the OTT battle for eyeballs.

- Vinita Bhatia

While many young kids her age were learning to ride a bicycle, Rishika Lulla Singh already understood the nuances of the media industry. With Kishore Lulla as her father – who is also the executive director and executive chairman and director of Eros International Plc – and Sunil Lulla as her uncle, who is executive vice chairman and MD of Eros India, dinner conversations were often about movies and the entertainment business.

So, when the time came for her to choose a career, many thought she would probably want to be in front of the camera, given her looks and considering that she had completed her PG studies at UCLA School of Theatre, Film and Television. In fact, Rishika relates very closely to the oft-repeated statement – my career plans were much more exciting when I was five.

“Like most growing kids, I found quite a few professions fascinating. While the choice of career may have differed with passing years, I was ambitious enough to resolve that I wanted to grow up doing something significant and momentous. I have always been of the opinion that one should watch content/television as per one’s convenience and choice,” she empathically stated.

That is precisely how she decided to get involved with Eros Now. In 2012, when Eros foresaw that the future lay in digital, it seemed the perfect time for the young girl, who was armed with a BA in South Asian Studies and Management from the School Of Oriental and African Studies, University of London, to foray into the business under her father’s guidance. She decided to use her learning from her well-travelled life to create a platform that is consumer friendly and delivers the best of content.