Latest Trends In Video Production: Getting Ready For 2020

IPV’s James Varndell sheds light on the latest trends in video production

- James Varndell

This is a time of transformation in video production. Software advances have progressed at breakneck speed in recent years, and the number of tools available to augment editing and asset management are greater than ever.

The demand for video content is also at an all-time high. The development of OTT platforms increases opportunities for creatives, broadcasters and advertisers alike. However, there is also pressure to deliver. Getting video production workflows right is key to remaining relevant and keeping up with demand.

Technology is always a developing landscape. However, there are several key trends that have solidified over the last few years. Together, these developments are set to play a key role in video production throughout the 2020s. This is our list of the top developments to grasp this year, next year and the decade beyond.

A COMPREHENSIVE VIEW OF ASSETS AND END-TO-END DELIVERY

Separate systems for asset management and delivery mean increased storage needs and result in difficult choices about archives. That’s why trends in video production are currently led by VAM systems that deliver both - a comprehensive view of assets and end-to-end delivery.

By bringing everything together, one can simplify your video production process, thanks to improved collective functionality. One can also guarantee a more streamlined and dynamic archive section, which is vital for easy end-to-end access to your back catalog. This is the only way to see a significant return on investment (ROI), and thus the only real way to make video production work moving forward.

But how exactly do VAMs offer a global view of assets and the end-to-end delivery you’re after? For one, VAM software makes life easier with features such as direct exportation. But being able to upload directly onto OTT platforms saves long-winded processes and storage needs.