Uber Vows To Change Direction, Become More Humane Company

Uber is vowing to head down a new road and become a more humane company following a wave of ugly developments, including allegations of rampant harassment and a video of a profanity-laced confrontation between the ride-hailing company’s CEO and a disgruntled driver.

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The pledge came in a contrite conference call held this week with some of the reporters who have been covering the incidents that have painted an unflattering portrait of the company, threatening to trigger a backlash among the riders and drivers who have propelled its rapid rise.

Even as it acknowledges past mistakes, Uber says the fallout hasn’t damaged its business yet. Ridership in the U.S. during the first 10 weeks of this year is up from the same time last year, according to Rachel Holt, who oversees Uber’s operations in the U.S. and Canada.

Holt was one of three women who handled Tuesday’s damage control, joining Uber’s only female board member, Arianna Huffington, and Liane Hornsey, the company’s head of human resources.