Digitisation Of The Travel Industry

We discuss the 3 ways in which digital technology is changing the travel industry.

- Viren Batra

Just a few years back, planning a holiday was surprisingly low-tech and straightforward. One visit to the local travel agent would usually be enough, or for the more adventurous traveller armed with a well-thumbed guidebook, relying on trusted word-of-mouth recommendations would work just fine. Today, thanks to breakthroughs in technology and high-speed internet, travellers can book their own flight and hotels online, choose to stay in a stranger’s house, and rather than entering that unfamiliar restaurant with trepidation, search online reviews on their mobile while connected to the hotel Wi-Fi.

Like any other industry, it’s equally important for the travel industry to adapt to the digital arena. Travellers today are able to plan entire itineraries at the click of a button, and as such, travel agencies like us are aiming to reinvent digital strategies and innovations.