Seeks to Fly High With End to End Solutions Strategy

With a new and renewed focus on solutions and services around the core network, Sterlite Technologies is set to exponentially improve its market share.

- Srikanth RP

In the midst of a transformation phase, Sterlite Technologies, has been trying to transform its business model from being seen as a manufacturer of optic fibres, to an end to end solutions player. The first steps of the transformation were evident when the company announced completion of Elitecore Technologies’ merger, which is a global provider of Operation Support Service (OSS) & Business Support Service (BSS) solutions.

The acquisition of Elitecore Technologies is significant as it shows the company's intent to monetize a future which is increasingly going to be data and IP driven. For example, Elitecore has a pre-integrated platform that has the capability to monetize all IP networks including 3G/LTE, Wi-Fi, Cable, ADSL and FTTH.

Building on the foundation of fibre The company already has a major market share in supplying optic fibre to telcos, and this is set to expand as almost all the major telecom players are rolling out their 4G networks, which requires a steady infrastructure in the form of optic fibre as the backbone. In addition, with networks like the National Optic Fibre Network (NOFN) which is now being known as the Bharat Net, being rolled out aggressively, the demand for optic fibre remains huge.

With the voice market becoming saturated, the real growth is in data, and telecom operators have started investing in technologies that improve the quality of their networks. Broadband is also becoming a necessity, and with huge government focus on enabling digital initiatives, broadband will become a vital part of the country’s investment focus. The other big factor is the huge push towards smart cities. With projects in all these sectors, Sterlite Technologies is extremely bullish on the opportunities.