TV App An 'Entire Pop Cultural Experience Is In The Works'

Advantages of an 'Apple Video' streaming Service

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APPLE-MADE TV SHOWS AND FILMS MAY ON THE WAY

Apple has often declared the fourth-generation Apple TV set-top box “the future of television”, but there have been recent flickers of evidence that Apple’s ambitions in television could extend far beyond this little home hub. These ambitions could encompass the production of original TV shows for the promotion of a video streaming service and indeed, Apple hardware. Could TV, rather than smart watches or augmented reality, be the place for Apple’s next big revolution?

AN “ENTIRE POP CULTURAL EXPERIENCE” IS IN THE WORKS

The current version of Apple TV was released in October 2015 and has since received software updates enhancing its onboard operating system TV OS. In December, Apple released a new app, simply called ‘TV’, allowing users to browse content from various providers through the same portal on iPhones, iPads and Apple TVs. Apple has also dipped its toes into original content, having helped to develop a new version of Carpool Karaoke and reportedly, dark Dr. Dre drama Vital Signs.

That iteration of Carpool Karaoke will be released for users of the streaming service Apple Music, while Vital Signs evidently could have similar availability. However, in January, The Wall Street Journal reported that Apple was seeking to make further original content that would also become available through Apple Music. Apple is thought to be preparing to launch that content later in 2017 - and the proposed projects “don’t have any particular relationship to music”.