Services: Apple Takes New Path With Upcoming Releases

With Apple set to launch an entertainment subscription service in April, we explore the Netflix challenger, Apple’s rumored magazine subscription service, and its ever-changing strategy.

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Then, we look at whether these offerings will take Apple to new heights and increase its dominance and market value, and consider the future for the world’s greatest tech firm…

ALL-IN-ONE ENTERTAINMENT

Whether you’re a self-confessed Apple fanboy or you’re more inclined to Android, it is hard to deny Apple’s influence on technology over the past decade. The Cupertino company has changed the way we communicate with loved ones, play games, spend money, and more through iPhone and iPad, whilst Apple Watch has made us fitter and more connected than ever before. One area that Apple was slow to enter into, however, is entertainment…

Indeed, consumers spend hundreds of hours on their phones, iPads and Apple TVs, but most of that time is spent on third-party applications, such as Netflix, Amazon Prime, and Spotify. Apple acquired Beats for an eye-watering $3 billion almost five years ago to strengthen its music product, and has since gone on to launch the ever-growing Apple Music, which last month climbed to 50 million paying subscribers. Apple has even signed a deal with American Airlines to offer free unlimited in-flight streaming, demonstrating its commitment to its services division and offering users more way to enjoy their favorite tunes. But music is only one area Apple wants to target; TV and film are next.

In late 2016, Apple’s services (iCloud, iTunes, the App Store, and Apple Music) was worth 13 percent of the company’s earnings,