The New Normal

Laptops and desktops now the preferred device for watching TV

 

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According to the latest findings from the Accenture 2017 Digital Consumer Survey, signaling an accelerating shift in the digital video market consumer behavior, the percentage of consumers who prefer watching TV shows on television sets plummeted by 55% over the past year, from 52% to 23%.

The global online survey of 26,000 consumers in 26 countries reveals that consumers increasingly prefer to watch TV shows on devices such as laptop and desktop personal computers and smartphones. More than four in 10 consumers (42%) said they would rather view TV shows on a laptop or desktop, up from 32% in last year’s survey. Thirteen percent said they prefer watching TV shows on their smartphones, compared with 10% last year.